Create a White Paper Free White Paper Generator

Table Of Content

• What is the format of a white paper?
• Apply Branding Easily
• Use these white paper examples to create a design that reflects your brand
• Ways to customize Venngage's White Paper Templates
• Types of White Papers
• Highlight key takeaways to summarize the information in your white paper
• What are Good White Paper Topics?

To everything there is a season, and when content marketers need an asset for lead nurturing, they often turn (turn, turn) to white papers. The term “white paper” originated in the United Kingdom’s government as a way to present policy proposals. They were called white papers because they were typically printed on white paper and presented factual information without any bias or opinion, making them pure or “white”.

What is the format of a white paper?

A white paper is typically written by a single person or team and doesn’t require peer review for publication. This white paper example is the pinnacle of technical writing content and is a great go-to if you're not sure what kind of design you should be looking for. The fifth white paper example on our list is this water pollution white paper template. Including hotspots, a clickable menu, hover effects or clickable pop-ups. Each can be used to hold immersive information without crowding your white paper with additional text or reports.

Apply Branding Easily

So much has changed with the way people have traveled since the pandemic and the years to follow. You can use this travel issues white paper to keep on hand to keep your audience informed on new changes, ways of travel and place to go. As important as your research is, don’t forget to make it engaging to the reader. Collaborate with your team to create in-depth reports, quickly and easily. With Real-Time Collaboration, you can leverage the insights and expertise of your whole team.

Use these white paper examples to create a design that reflects your brand

For example, in the white paper above, the Overview and the beginning of Chapter 1 are organized neatly into their own columns. Here’s a guide to picking what types of charts to use that can help you there. This will help communicate that your white paper is actually relevant to the group you’re trying to reach. Venngage’s integration with Pexels and Pixabay makes it easy to find thousands of high-quality stock photos. Check out our guide to incorporating stock photos seamlessly into your design.

This white paper is an example of the various risks we take when using social media. Here's a short selection of 8 easy-to-edit white paper templates you can edit, share and download with Visme. Use the Brand Kit to customize the fonts and colors to match your brand, sticking to just two or three fonts and colors throughout the white paper design. Edit all of the text areas, data visualizations, photos, icons and more when adding the content into your white paper. Click on the Documents tab to access our library of white paper templates.

From inside the Visme template gallery, open the AI Designer by clicking on the “Generate with AI” button. Tell the AI that you need a white paper, and share your topic and goal, plus any information you’re planning to feature. The chatbot will show you a few styles, choose one and wait at most two minutes for the white paper to generate. Create dynamic fields for datasets that can change over time, such as demographic percentages or quantitative figures that you’ll likely share across several white papers. Then, when you have to change it by editing the dynamic field, it will reflect on all white papers where that data was included.

When designing your white paper, match your accent or brand color to your visuals. As we see here in this example, the stock images all have some element of green, making them fit perfectly into this creative white paper design. The highly intuitive design helps make your white paper goals a reality. Visme’s design editor comes with a variety of tools to help ensure your white paper design comes out flawlessly. Browse through easy-to-read fonts, shapes to make certain tidbits of information stand out, stock photos to visualize your topic and more.

Most white papers use headings and subheadings to divide the paper into manageable sections, while the specifics of the sections may differ based on industry. The easiest way to make a white paper is to get started with a template. It's not actually a technical document that needs to be structured in a specific and formal way. You want your finished product to be easy to navigate and understand for your audience. So, you generally want someone to know about your business and brand before they read your thorough, research-based content. That’s why white papers are most helpful at the end of the buyer’s journey.

Successful launch of whitepaper “Repair in the Circular Economy” - TU Delft EN

Successful launch of whitepaper “Repair in the Circular Economy”.

Posted: Wed, 22 Nov 2023 08:00:00 GMT [source]

What Are Some Common White Paper Sections?

Along with the option to add a URL, you can select pages within the eBook. Don’t underestimate the effectiveness of an eye-catching cover page. Like the cover of a book, a captivating cover page will entice people to open it and read it further. Here's an example of a hub we created for our graphic design eBooks. Look for ways to make your title more enticing, maybe by making the text bigger, a different color or as a section in a separate line.

When you share a white paper digitally and give readers an option to download it, you cover all your bases and make an impact. When you publish your white paper to the web, we’ll host it on the Visme servers and your readers will be able to read it online. Notice how the bar chart design blends in seamlessly with the rest of the content.

Human resources white papers tackle issues around employment, management, employee retention and churn. HR white papers can also be used to attract potential employees by showcasing the company culture and ethos. This is a design trick you’ve probably seen used in magazines and news publications. Pull particularly impactful and persuasive quotes and make them stand out from the rest of the text using big, bold fonts. This white paper example by Frost & Sullivan (commissioned by Samsung Electronics America) explores the trends in the insurance industry. Specifically, it discusses the impact of digital transformation on this industry and how companies can deal with the change.

We recommend keeping color theory and color psychology principles in mind when choosing colors for your white paper design. Using clashing colors can negatively impact your brand image, as well as make your white paper difficult to read. Other sources for visuals that we recommend include Unsplash and Adobe Stock.

They’re still an authoritative source of information, but rather than just to inform or educate, white papers can also influence an audience’s decision-making process. When you’re designing a multi-page document like a white paper or a report, your pages should have a cohesive look and feel. Don’t be afraid to break up your text with visuals and create some breathing room in your white paper. When writing a white paper, you can also section off important pieces of information using tables and boxes. To get started, simply sign up for a free account, search for a white paper template and edit away. A white paper analyzes and solves a problem, including research and data to support its findings or argument.

For example, this template comes with blue tones as it represents safety, intelligence and security. So it’s best to keep the colors as is, or if you choose to use a different color or template, use this color physiology guide to ensure your colors provoke the right emotions. Take advantage of the bright, bold colors and fonts here that can really help to drive your points home. Or add in your university's brand colors and fonts to ensure your white paper is immediately recognizable by your target audience. We know that visuals are a key element to making your white paper memorable.

Specifically, the white paper has emerged as the workhorse of digital marketing. Prospects are often eager to share their personal information in exchange for an educational white paper that helps them. Also, many B2B buyers report having read a white paper before making a buying decision — making them a useful tool for boosting sales.

You’ll collect leads which you can nurture into loyal customers who will be glad to share all the content you create. Above, I mentioned that you could send the white paper to your email list. Take it further and have your customer success team share the white paper in a more personalized manner with your most loyal customers or good prospects. Have your outreach team contact influencers and other publications with the news about your new white paper. If you mentioned any thought leaders in the white paper, share it with them as well.